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Fair trade coffees are purchased from the
coops at a price that is about the usual for wholesale
coffee at this level. Growers in a coop are guaranteed a
minimum price, but if the actual price is higher, they
receive the actual price. Not all of the profit goes
directly to the grower as the coop retains some of it for
operating expenses but especially for community betterment.
Fair trade coffees have provided educational scholarships to
children and young adults who would otherwise never had such
a chance. Other benefits have included cancer screening
programs and environmental improvement.
While fair trade coffees now
constitute a very small percentage of the total worldwide
coffee market, that figure is increasing every year.
Religious and other humanitarian groups encourage their
members to purchase fair trade coffees as a way to help
improve the quality of life for others while obtaining a
quality product. A decent percentage of fair trade coffees
are being grown organically which also adds to their appeal
among consumers who prefer more natural foods and beverages.
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